Maksym Smirnov
Menswear Design & Product Development

Maksym Smirnov

Menswear Designer & Product Developer

I develop garments from initial design direction to physical production, combining strong visual thinking with a practical understanding of materials, construction, sampling, fit and manufacturing.

My approach can be adapted to different brand identities, product categories, audiences and commercial directions.

Based in Lviv, Ukraine. Available for remote, relocation and selected freelance opportunities.

Maksym Smirnov — Menswear Designer & Product Developer

Design and Product Development

A selection of garments, technical development and visual work created for Concept Nothing across jersey, knitwear, denim, woven products, leather and accessories.


Design informed by production

I am a menswear designer and product developer based in Lviv, Ukraine.

Since 2021, I have developed Concept Nothing across design, product development, materials, sampling, manufacturing and visual presentation.

I have worked across the complete garment-development process: collection direction, garment design, material and trim sourcing, coordination with pattern makers, sample development, fit review, construction corrections, production supervision and final product presentation.

My work for Concept Nothing has a recognisable experimental identity, but my design approach is not limited to one aesthetic. I can adapt to different brand identities, product categories, target audiences and commercial requirements, developing both expressive fashion pieces and more accessible everyday products.

I am currently looking to bring this experience into an international fashion team.

Fluent in Ukrainian, English at B2 level.


Building an independent fashion brand

Concept Nothing
Menswear Designer & Product Developer
2021–Present
Lviv, Ukraine

Worked across all stages of developing an independent fashion brand focused on experimental menswear, outerwear, denim, leather garments and accessories — from initial design concept to production and launch.

  • Developed garments from initial design direction to physical production
  • Created collection concepts, silhouettes and individual product designs
  • Developed outerwear, denim, trousers, jersey garments, leather products, bags and accessories
  • Researched and sourced fabrics, leather, faux leather, hardware and trims
  • Coordinated pattern development with professional pattern makers
  • Managed sample development and communicated construction corrections
  • Reviewed garment fit, proportion and final product quality
  • Coordinated small-batch production with external manufacturing partners
  • Directed campaign imagery and product presentation
  • Managed the connection between design, development, production and commercial launch
  • Developed products for an international online audience

From design direction to final garment

Collection & Garment Design
Collection direction, garment design, silhouette development, proportion, colour direction and product selection across experimental, contemporary and commercial fashion.
Product Development
Translating design concepts into manufacturable garments through construction planning, sampling and iterative development.
Materials & Trims
Research and sourcing of denim, jersey, knitwear, woven fabrics, leather, faux leather, technical materials, hardware and trims.
Sampling & Fit
Coordination with pattern makers and sample makers, fit review, construction feedback and product corrections.
Production Coordination
Communication with external manufacturing partners, production preparation, quality review and small-batch production supervision.
Visual Direction
Campaign direction, styling, product photography, e-commerce presentation and consistent visual communication.
Product categories: Outerwear / Denim / Trousers / Jersey / Knitwear / Leather / Bags / Accessories

Adaptable across styles and product categories

My portfolio reflects the visual identity of Concept Nothing, but my design work is not limited to one specific aesthetic. I can develop products within an existing brand identity and adapt the design direction to different audiences, price levels and commercial objectives.

Design directions
Experimental Fashion / Contemporary Menswear / Streetwear / Minimal Clothing / Premium Basics / Commercial Products
Product categories
Outerwear / Denim / Trousers / Jersey / Knitwear / Leather / Bags / Accessories

Let's work together

After developing Concept Nothing independently across design, product development and production, I am now looking to bring this experience into an international fashion team.

I am open to full-time, remote and relocation opportunities in menswear design, fashion design and product development.

Based in Lviv, Ukraine.
Available internationally for remote work and relocation.

For full-time roles, remote opportunities, relocation, selected freelance collaborations or portfolio requests, contact me directly.

maksmacair@gmail.com